Azure Strong Blue
vs White: 4.70:1
AA AAA
vs Black: 4.47:1
AA AAA
Mood & Emotion
Blue
Vibrant & Bold
TrustEfficiencyDynamic Clarity
Azure commands professional admiration and technological confidence. The go-to for platforms needing speed, reliability, and open communication.
Cultural Perception
Western
Trust, security, corporate authority, masculinity. The default 'safe' corporate color.
China
Calm and immortality. Notably, blue represents femininity — opposite of Western masculinity.
Japan
The sea, sky, tranquility, and historically the color of common people (Indigo/Ai).
Middle East
Heaven, infinity, divine protection. Used in Nazar (evil eye) amulets against bad spirits.
Latin America
The Virgin Mary's veil — hope, faith, and Catholic devotion.
Blue's gender association is inverted: masculine in the West, feminine in China.
Design Tip: Blue is the world's most universally trusted color. Latin American finance brands can leverage its 'Virgin Mary' association for deep consumer trust.